Department of Homeland Security (DHS CISA)

National Brand Campaign

As the lead designer for CISA’s national public awareness and outreach program, “Secure Our World,” I brought together cross-functional teams and stakeholders to establish a unified brand identity and a suite of supporting multi-platform campaigns.

The bold color palette and distinct visual language set the program apart from other government initiatives, helping it cut through the noise and connect with a broad public audience.

High-Visibility Event
Motion Graphics & Video

Elevating brand reach and recognition.

I led high-impact creative showcased across three campaigns on the NASDAQ Tower in NYC and during Super Bowl LVIII & LIX.

These high-visibility platforms demanded innovative visual storytelling due to strict limitations—no audio and custom layouts to accommodate the Nasdaq sign’s physical cutouts.

An alternate version of the live-action Super Bowl video with voice-over allowed versatility in applying the campaign to social media and television broadcast channels.

Video PSA

Why settle for ordinary when an educational campaign can be bold, memorable, and culturally relevant?

I led the creative development of a Wes Anderson–inspired campaign for DHS CISA, transforming a bold concept into a nationwide initiative. From concept through final broadcast, I oversaw design and motion direction across multiple channels. The campaign achieved OVER 4 BILLION IMPRESSIONS through paid and donated media, movie theater placements, radio ads, in-store audio, and social media.

  • Creative Concept Development

  • Art Direction & Prop Curation

  • Set Design & Pre-Visualization

  • Motion Design & Animation

  • Editorial Oversight & Video Editing

  • Sound Design & Audio Editing

  • Color Grading & Final Delivery

Animated Mini-Series

Using nostalgic pop culture references, we were able to connect audiences of all ages and empower them with cyber safety awareness.

Calling back to the educational videos of my childhood, I drove the development of an animated mini-series inspired by SchoolHouse Rock.

Transitioning our beloved Wes Anderson-style character duo, Max and Kevin, into SchoolHouse Rock characters took our public campaign to a new level. The first video in the series was broadcast like its live-action counterpart and was followed by 4 additional one-minute animations focused on each of the core 4 cybersecurity behaviors in the Secure Our World program.

We Can Secure Our World

How to Make Strong Passwords!

How to Turn on MFA!

How to Update Software!

How to Avoid Phishing!

Instructional Videos Mini-Series

Raising awareness is important, but teaching someone how to take action leads to increased behavior change.

I created motion graphics for a mini-series of “how to” UI educational videos for cybersecurity best practices. Diving into the user interface and showing examples of how to follow settings or spot phishing themselves teaches the viewer how easily cybersecurity can be implemented into their lives.

Four Easy Ways to Stay Safe Online

Stop Online Crime with Strong Passwords

Make Your Accounts Safer with MFA

Update Software for Safety

Recognize and Report Phishing